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Changing the WWF Logo to a Polar Bear to Focus on Climate Change

January 5, 2017

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Katie Richards (Linked)

Recently, Grey London saw a report that said with the rise of global warming polar bear numbers are likely to fall by one-third in the next 40 years. A major cause of that is human activity. With that in mind, a group of creatives from the agency came up with a new WWF logo, featuring the poster animal for climate change—the polar bear. (Go to Full Linked Article)

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