print is not dead
SERVICES: MARKETING: COLLATERAL & DIRECT MAIL
Choose the right tool for the right prospect.
Print is dead…or is it? In today’s economy, companies need to spend their limited marketing dollars very wisely. Companies more and more are utilizing quick, cheap and easy digital marketing strategies, such as social media and email, to save money rather than going with more traditional print marketing campaigns. And it’s true, you can save money and potentially reach a higher number of prospects with digital tools.
Yet even in today’s digital world, there are some printed marketing tools that nearly every organization sees as crucial – brand identity pieces such as a business card, letterhead, stationery, and even possibly a service brochure or annual report. But what about other types of printed marketing like direct mail, posters, catalogs, etc…how do they compare?
Comparing Conversion Rates
According to a recent study, the conversion rate of a direct mail campaign can be up to 30 times higher than an email campaign. Print campaigns have a higher conversion rate than digital email campaigns because direct mailers, banners, posters and brochures more often than not directly reach their target and have a stronger visual impact. Furthermore, they are easily transferrable, reaching additional prospects.
Make sure you are spending your marketing dollars wisely, not just making the smallest initial investment. Contact P2E, and we’ll show you how a print campaign can be a great component of your overall marketing strategy.