small business branding

a framework for your success


If you can't describe what you are doing as a repeatable process, you probably don't know what you're doing. 

Every agency has a creative process they follow, whether it's written down or not. Some have fancy names. If your agency doesn't have a process, run! We think it's important that you know the steps we follow, so you can be sure we are consistent. Our 5-Step creative process, called ASCERtain™, leverages our knowledge and experience with your expertise to create a marketing plan that yields the best results. The steps of the ASCERtain Process are:

Analyze the Market: Some basic research allows us to evaluate the available market, market growth, market trends, etc. Analyze the Competition: We a competitive review to assess the strengths and weaknesses of the competition. Then we assess the opportunities and threats. These two points of analysis will help define the market position you can own.

Strategize Here, we define your position and develop a marketing plan to determine the appropriate marketing mix.

Create This is where we develop all the creative pieces to support the marketing efforts of your brand message.

Execute We schedule, coordinate and deliver the messaging, advertising and promotional activity.

Review Finally, we will evaluate the success of our efforts using quantifiable data via analytics and surveys, then share the results and modify as needed.

Contact us today so we can ascertain the best strategy to reach your sales goals.