As with any marketing vehicle there is so much more involved than just hitting the send button.
If you are frustrated with your current and past email efforts, you are not alone. It would be great if you could send out an email and automatically see an increase in sales. So why would you invest the time and resources to develop an email-marketing program? P2E has the experience to deliver email campaigns that, over time, will yield higher qualified results. But we don't stop there. We test different messages with different demographics and then utilize the data to tweak the entire campaign. Here are a few other reasons:
Reduced Costs: There is no marketing channel in which you'll spend less to get greater ROI.
Reduced Time & Effort: Compared to common offline techniques - print mailings or telesales - email marketing allows you to turn a marketing communications piece out in just a few hours.
More Frequent Communications: Because email takes less time to create and send than other marketing and advertising channels, you can communicate with your customers more frequently.
Real-Time Messages: Because a marketing email can be completed in just a few hours, you can send immediate, real-time promotional messages as needed.
Test Marketing Messages: With email, you can simply send one version of an email to one segment of your list and a second version to a different segment and then track results.
Segment Customer Information: Because you can segment your database of customers or users with email, you can send extremely targeted, personalized marketing campaigns that will result in increased sales conversions.
Track Sales and User Engagement: There may be no better marketing channel from which to draw precise and usable tracking information than email marketing. It’s easy to see open rates, click-through rates or even if your email made it to the recipient.
There are numerous benefits of email marketing. Of course, we recommend that email marketing be part of your overall marketing mix – not the only ingredient in it. Contact us to see how it fits into your goals.