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March 7, 2017

A logo should be designed to provide clarity and establish a visual foundation for the brand. Changing one’s logo every few years can create the sense of instability and uncertainty around the brand, and ultimately damage that foundation.

February 6, 2017

While beautiful, the logo diverts so far from its historical roots that it creates a disconnect from the most ardent supporters – the ones that stand in line for mediocre seats so they can drink beer while singing the club anthem.

January 5, 2017

Recently, Grey London saw a report that said with the rise of global warming polar bear numbers are likely to fall by one-third in the next 40 years. A major cause of that is human activity. With that in mind, a group of creatives from the agency cam...

December 8, 2016

With a name as disconnected from Las Vegas and as common as "Knights", I think the viewer should have gotten more from the Las Vegas Golden Knights logo.

October 25, 2016

There are ways … tangible ways that your logo not only provides value, but can also pay financial benefits. Even from the beginning.