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May 11, 2017

The new HuffPost brand identity certainly does look like a typical tabloid logo. Therein lies the rub.

April 6, 2017

The new Fonville Morisey identity is vastly simplified. The unique overlapping of the “f” and “m”, creates a clearly visible “r” for Realty. While confusion about the “r” has been expressed by some, I assume that comes from people outside the Triangl...

March 15, 2017

These steps might seem like Customer Service 101, but it’s amazing how many organizations struggle to figure them out.

March 7, 2017

A logo should be designed to provide clarity and establish a visual foundation for the brand. Changing one’s logo every few years can create the sense of instability and uncertainty around the brand, and ultimately damage that foundation.