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May 11, 2017

The new HuffPost brand identity certainly does look like a typical tabloid logo. Therein lies the rub.

April 6, 2017

The new Fonville Morisey identity is vastly simplified. The unique overlapping of the “f” and “m”, creates a clearly visible “r” for Realty. While confusion about the “r” has been expressed by some, I assume that comes from people outside the Triangl...

March 15, 2017

These steps might seem like Customer Service 101, but it’s amazing how many organizations struggle to figure them out.

March 7, 2017

A logo should be designed to provide clarity and establish a visual foundation for the brand. Changing one’s logo every few years can create the sense of instability and uncertainty around the brand, and ultimately damage that foundation.

February 6, 2017

While beautiful, the logo diverts so far from its historical roots that it creates a disconnect from the most ardent supporters – the ones that stand in line for mediocre seats so they can drink beer while singing the club anthem.

January 25, 2017

A boutique agency (like P2E) is a smaller agency with highly qualified staff that offers a broad range of marketing services

December 15, 2016

When the new leader of the Party embraces some of the ideology of the Alt-Right, re-tweets xenophobic and anti-Semitic rhetoric, and even includes Stephen Bannon on his staff, it reinforces the perception that the Republican Party is racist. And as J...

December 8, 2016

With a name as disconnected from Las Vegas and as common as "Knights", I think the viewer should have gotten more from the Las Vegas Golden Knights logo.

October 25, 2016

There are ways … tangible ways that your logo not only provides value, but can also pay financial benefits. Even from the beginning.

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Huffington Post Launches New HuffPost Brand Identity

May 11, 2017

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