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May 11, 2017

The new HuffPost brand identity certainly does look like a typical tabloid logo. Therein lies the rub.

April 26, 2017

If you are looking for video marketing, don't just call on those who are technically savvy. If you can’t afford a large agency, look for someone you might consider as a marketing project manager, like P2E.

April 6, 2017

The new Fonville Morisey identity is vastly simplified. The unique overlapping of the “f” and “m”, creates a clearly visible “r” for Realty. While confusion about the “r” has been expressed by some, I assume that comes from people outside the Triangl...

March 15, 2017

These steps might seem like Customer Service 101, but it’s amazing how many organizations struggle to figure them out.

March 7, 2017

A logo should be designed to provide clarity and establish a visual foundation for the brand. Changing one’s logo every few years can create the sense of instability and uncertainty around the brand, and ultimately damage that foundation.

February 28, 2017

It's better to be consistent and robust on a few of the right marketing channels

February 6, 2017

While beautiful, the logo diverts so far from its historical roots that it creates a disconnect from the most ardent supporters – the ones that stand in line for mediocre seats so they can drink beer while singing the club anthem.

January 25, 2017

A boutique agency (like P2E) is a smaller agency with highly qualified staff that offers a broad range of marketing services

January 10, 2017

Inbound Marketing is NOT Sales. It still requires face-to-face interaction

January 5, 2017

Recently, Grey London saw a report that said with the rise of global warming polar bear numbers are likely to fall by one-third in the next 40 years. A major cause of that is human activity. With that in mind, a group of creatives from the agency cam...

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Huffington Post Launches New HuffPost Brand Identity

May 11, 2017

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